{"id":1490,"date":"2020-11-19T10:08:56","date_gmt":"2020-11-19T10:08:56","guid":{"rendered":"https:\/\/synergy-porto.com\/?p=1490"},"modified":"2020-11-19T10:14:21","modified_gmt":"2020-11-19T10:14:21","slug":"como-vender-mais-online-em-10-passos","status":"publish","type":"post","link":"https:\/\/synergy-porto.com\/en\/2020\/11\/19\/como-vender-mais-online-em-10-passos\/","title":{"rendered":"How to sell more online in 10 steps"},"content":{"rendered":"

The pandemic has shown how urgent it is to sell your products and\/or services online. The point is, he showed it to you and everyone else at the same time, so you need a well-designed strategy to succeed.<\/p>\n\n\n\n

It\u2019s not enough to have a platform that allows you to sell online, you have to be able to stand out from the competition, provide a better sales and after-sales service and above all, create a good relationship with your audience. How do you do that?<\/p>\n\n\n\n

We\u2019ve set up 10 essential steps so you can sell more online consistently and grow your business despite the competition.<\/p>\n\n\n\n

Start by setting:<\/p>\n\n\n\n

1. Because you want to sell<\/h2>\n\n\n\n
\"\"
Photo by Ian Schneider<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

\u201cCustomers don\u2019t buy from you for the platform you have, they buy for the difference you make\u201d in Bernadette Jiwa\u2019s \u201cMake Your Idea Matter\u201d<\/p>\n\n\n\n

If you still think you can build a successful business with the sole purpose of making money and with no intention of wanting to make a difference in the world, we\u2019re sorry to inform you, but that time has passed. Currently even millionaire brands have this awareness and seek to convey some kind of message that unites their customers around something more than just their products or services.<\/p>\n\n\n\n

In a world so full of people selling, where you have to literally compete with the whole world, you need to have a very strong reason. What\u2019s the difference you want to make in the world? How will your business help make that difference? Which brings us to point two,<\/p>\n\n\n\n

2. What you want to sell<\/h2>\n\n\n\n
\"\"
Photo by Riz Mooney<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

How will your products or services contribute to the cause your brand wants to embrace? Is it the manufacturing process, the message you send in the communication? Ideally, what you sell supports your why in a strong and consistent way.<\/p>\n\n\n\n

3. Who do you want to sell to<\/h2>\n\n\n\n
\"\"
Photo by Jacek Dylag<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Who\u2019s your ideal audience? Who might want to join your cause? Who might be interested in what you sell? <\/p>\n\n\n\n

You know your audience in depth. Location, gender, education, marital status, type of employment, hobbies, interests, causes, difficulties, loves and hatreds. It\u2019ll be a lot easier to communicate properly if you know who you\u2019re talking to.<\/p>\n\n\n\n

It\u2019s completely different if your audience is made up of young college students or single mothers or cat owners or programmers.<\/p>\n\n\n\n

How can you study your audience?<\/p>\n\n\n\n

4. Why are these people going to want to know what you want to sell<\/h2>\n\n\n\n
\"\"
Photo by Kelly Sikkema<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Now that you know what you\u2019re selling and why and you\u2019ve studied your audience, it\u2019s easier to understand what might lead your audience to take an interest in what you sell. <\/p>\n\n\n\n

Talk to your audience about what you believe, what your brand represents, how it impacts the cause you stand for. Position yourself clearly and spread out what you\u2019re doing, that your audience will join you. The clearer you stand for and what you condemn, the easier it is to find people to join your brand.<\/p>\n\n\n\n

5. Where and how your audience prefers to buy<\/h2>\n\n\n\n
\"\"
Photo by Brooke Cagle<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

This is one more of the information you should know about your audience. <\/p>\n\n\n\n

There are niche markets that prefer to buy and\/or do business on certain social networks, such as Facebook, Instagram, LinkedIn or Tik Tok, while others prefer to buy on a website. <\/p>\n\n\n\n

uy on a website.\nOther niches may be less comfortable with the Internet and prefer to buy from a better-known website rather than buying from individual websites or applications. If that\u2019s the case with your niche, it might make sense to sell on Amazon or Ebay, Fnac, Worten and other marketplace sites if you sell physical products. Or partner with Uber Eats and Glovo, for example, if you sell food. Or sell your courses online on platforms like Udemy. Advertise your services on Upwork and other freelancer sites. <\/p>\n\n\n\n

It all depends on where your audience usually buys the kind of stuff you sell. How can you tell? You can see how the competition sells and try to figure out how it\u2019s working best, you can ask in groups or forums where your audience is, talk to people you know that belong to your niche, and even think about your personal experience as a consumer if you\u2019re part of your niche. And you should also test it.<\/p>\n\n\n\n

6. Build or improve the platform you\u2019re going to sell<\/h2>\n\n\n\n
\"\"
Photo by Brooke Lark<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Do you know if you\u2019re going to sell through your own website or a social media profile or a common platform? Or maybe you\u2019ll choose to sell in more than one and test which one works best. Now is the time to put this platform ready to sell. You won\u2019t be able to sell anything on a social network if it\u2019s not appealing, pleasant in sight, full of content that interests your audience and if you don\u2019t interact too much with your audience and encourage them to interact with you back.<\/p>\n\n\n\n

Likewise, you will not be able to sell on your own website if it is not well organized, with all the information that the customer may want to know, with testimonials from other customers, if the purchase process is not simple and secure, etc.<\/p>\n\n\n\n

And you won\u2019t be able to sell on a platform like Glovo, Amazon, Udemy or Upwork if your images aren\u2019t very attractive and to the point, if the content isn\u2019t clear, well structured and leaves no doubt about the quality of your work or the way you work.<\/p>\n\n\n\n

7. Attract your audience with free content they identify with<\/h2>\n\n\n\n
\"\"
Photo by Zachary Nelson<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

This step is for those who will sell on social networks and \/ or on their own website. <\/p>\n\n\n\n

Share content that will make your audience identify with you. Content that shows that you understand it, that you know how you think, what you feel, what your difficulties and ambitions are, will make the right audience find you and feel like getting to know you better.<\/p>\n\n\n\n

8. Retain your audience with free content that helps and teaches you<\/h2>\n\n\n\n
\"\"
Photo by John Schnobrich<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Once your audience already knows you, they\u2019ll only want to know more and create a lasting relationship if your content helps them in any way. It can be teaching and taking questions, entertaining and amusing, informing or a mixture of all the above. On social networks these contents are made through publications, stories and the like. On the site, they must be shared through a blog.<\/p>\n\n\n\n

9. Build a community of people who identify with your why<\/h2>\n\n\n\n
\"\"
Photo by Tim Marshall<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Everything you\u2019ve been doing in points 7 and 8 is the first steps for you to build a community around your brand. To complete this mission, you need a very clear cause and, of course, you need to know how to lead your community in conquering that cause<\/p>\n\n\n\n

10. Start selling more online<\/h2>\n\n\n\n
\"\"
Photo by Austin Distel<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Getting to this point, it\u2019ll be much easier to have a more steady sales flow and have people jump ing to buy your new product or hire your new service. Have people who recommend you and who call others to your community that will become more and more united if you continue to add value to it and lead it.<\/p>\n\n\n\n

If you can sell online without going through all this, of course you do! You\u2019ll make some sales during this process and you should make the most of your network of current contacts to start making money as soon as possible. But if you do these 10 steps successfully, your business will have a much stronger foundation to grow.<\/p>\n\n\n\n

What stage are you in the process at? What are your main difficulties? Share with us in the comments.<\/p>","protected":false},"excerpt":{"rendered":"

A pandemia veio mostrar como \u00e9 cada vez mais urgente venderes os teus produtos e\/ou servi\u00e7os online. A quest\u00e3o \u00e9 que te mostrou isso a ti e a toda a gente ao mesmo tempo, por isso, precisas de uma estrat\u00e9gia bem delineada para que possas ter sucesso. N\u00e3o chega teres uma plataforma que te permita…<\/p>","protected":false},"author":1,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,98],"tags":[],"class_list":["post-1490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mais-clientes","category-freelancer"],"yoast_head":"\nComo vender mais online em 10 passos - Synergy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergy-porto.com\/en\/2020\/11\/19\/como-vender-mais-online-em-10-passos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como vender mais online em 10 passos - Synergy\" \/>\n<meta property=\"og:description\" content=\"A pandemia veio mostrar como \u00e9 cada vez mais urgente venderes os teus produtos e\/ou servi\u00e7os online. 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